Insights

HARNESSING YOUR STAKEHOLDERS' PERSPECTIVES

The best business planning takes place when decision-makers have access to accurate knowledge. Depending on the questions currently facing your business, knowledge can come from any set of stakeholders – your board, your managers, your employees, or your customers. From banking to trucking, retail to media services, Venture Allies has helped dozens of clients synthesize the perspectives of stakeholders into action plans.

A reliable and rigorous methodology.

Venture Allies uses a methodology that collects input in a way that is meaningful, expedient, and quantifiable. Using Sawtooth Software, a robust web-based interviewing tool, the survey can adapt questions to the respondent and can quickly get the respondent to make relevant and meaningful choices. The overall result is a reliable and quantifiable set of data. An industry-recognized leader in automated conjoint analysis, Sawtooth is known for being on the cutting edge of research in data gathering and computer interviewing tools.

Fast turnaround – plan in weeks, not months.

On average, the elapsed timeframe for a stakeholder assessment project – from posting a survey to having data for analysis – is about 4 weeks. This timeframe varies depending on the project’s complexity; however, if the decision is time-sensitive, the process can be accelerated as necessary.

Important questions, quantifiable answers.

Asking your stakeholders to weigh in on the importance of various aspects of your business can be an effective process. Further, asking them to make tradeoffs on important issues can lead to rich, quantifiable data. This process not only enables a comprehensive set of inputs, but it also helps facilitate dialogue, consensus, and decision-making on some of the most important aspects of your business.